New York, NY
Media & Digital Marketing
Novia is a seasoned multi-media professional with experience in managing and optimizing social media accounts for a variety of clients. Adept at developing and executing innovative and cost-effective strategies to drive engagement, ultimately increasing brand awareness. She has a proven track record of success in developing and executing campaigns to generate leads and increase customer satisfaction. Above all, Novia combines her passion for creativity with a decade worth of experience.
Lincoln & Ford
Novia had the pleasure of joining UniWorld Group to assist in managing Paid Media strategies for a continued initiative, which incorporated multi- cultural marketing and the benefits of owning respective automobiles.
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Campaigns seen on YouTube & Meta
Lincoln Listens First hosted by Angela Rye
Bronco Sport Extension hosted by Kellee Edwards
Manic Panic NYC
Novia joined the Manic Panic team as the Social Media Manager. Mainly focused on increasing visibility for the legacy brand, Novia facilitated organic social strategy, influencer management and celebrity partnerships which included Ciara, Stephen Glickman, and Karol G. Her work garnered massive growth and product placement with Verizon and commercial TV.
Nielsen IQ
Exercising her dynamic skill set, Novia joined the NIQ team as a website producer. She assisted in building the newly launched website & database for the largest source of insights + analytics in the country.
ORS OLIVE OIL
In the heart of the pandemic, Novia had the pleasure of managing the main Instagram account for this legacy brand. As a direct result of her strong post strategy, the company saw record high sales in 2020. She is most proud of the campaign featuring Beyonce's dance captain. Customers were encouraged to recreate the iconic choreography from the star's Coachella performance in exchange for free products. The campaign garnered content, high engagement and served as the catalyst for ongoing success in the digital space.
Morton Salt
Novia had the pleasure of joining the Darling team as Social Media Director. Heading strategy and content curation for one the longest standing culinary brands. Over the course of a year, she lead the mission of revamping MS's visibility on social media which resulted in viral results as well as a new foundation which will produce success for the future.
Digital Marketing in RETAIL
Lord & Taylor + More
Novia's career is rooted in community and empowerment. In addition to legacy brands, she has also established social media brand guides for small Businesses. In 2021 she brought her expertise to the L&T team to assist in email marketing for closing sales after the company was acquired.
BASK AND LATHER, CO
Novia joined the Bask and Lather Co team as Social Media Strategist. Curating content, strategy + event coordination and coverage for the popular hair care brand. She also hosted and aided in launching the brand's podcast, "Grow It And Keep It", garnering followers and driving record sales on Tik Tok. As well as increasing brand visibility and revenue on META.
Content Curation + Design
All content designed and edited by Novia
